If a chance to monetise this data came up, would Spotify not grab it with two hands? It might seem pretty unintrusive – after all, our listening habits aren’t really the most private things about us – but the concern hovers over the question of what exactly Spotify’s doing with all this data. me: “my spotify wrapped is going to be great this year” me when I see all the basic songs on my spotify wrapped: #SpotifyWrapped /pjk8oadbjI That’s right, Spotify knows more about you than simply how many times you binged the new Ariana album. Everything from what brand of headphones you’re listening with, whether you turn the volume up within songs, whether or not you resize the app’s windows… Oh, and they definitely know what you’re doing when you stick on that Chill playlist.
To be clear, Spotify has a lot of data on you. it continues – “And we keep building on it - taking data storytelling to new heights to make each year’s recap more special than the last.” Spotify LOVES Data They’re not shy about it either: “With more listeners and better data, we were able to give fans a tailored experience, showing that Spotify really gets them,” Spotify wrote in a post on the for Brands website. To date, there have been 61.2k Instagram posts using #spotifywrapped – and that’s ignoring stories and dated tags.Ĭan't wait for my spotify wrapped to come out and tell me that i spent yet another year listening to the same music as i have since i was 14- 𝔥𝔞𝔫𝔫𝔞𝔥 going Joker Mode 🤡 November 17, 2020 Unsurprisingly, searches for Spotify Wrapped spike at the start of December each year as music lovers carefully unwrap their first gift of the year (how generous!). The success story of Spotify WrappedĪnd it works.
Spotify highlights key stats – how many minutes you’ve listened to, your key artists, genres etc builds you that all-important playlist, and then offers it up in a ‘grammable format (cause you’re absolutely gonna share it). Since its inception in 2017 (you might remember its previous incarnation, Year in Music), Spotify Wrapped has garnered an almost cult following, with music fans counting down the days to get their hands on all that data. I’m faithfully married to my post hardcore phase #spotifywrapped /2PX8YUF4w8- Evan.
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